Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their site.

Cookies do not typically contain any information that personally identifies you directly, but they can be linked to the personal information we store about you. For more information about how we handle personal data, please see our Privacy Policy.

In addition to cookies, we may use other similar technologies such as:

• Web Beacons / Pixel Tags: Small graphic images used to track user behaviour and measure campaign performance
• Local Storage: Browser-based storage that persists data across sessions
• Session Storage: Temporary browser storage that clears when the tab is closed
• Fingerprinting: Technical identifiers based on device configuration (used for fraud prevention only)

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for the website to function properly. They cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out forms.

• Maintaining your session as you navigate between pages
• Remembering your cookie consent preferences
• Enabling form submissions and quote requests
• Preventing cross-site request forgery (CSRF) attacks
• Load balancing to ensure website performance

2.2 Analytics Cookies (Performance)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve website functionality and content.

• Counting visits and traffic sources to measure page popularity
• Tracking which pages are viewed and for how long
• Identifying technical issues and error pages
• Measuring user journeys through the booking funnel

2.3 Marketing Cookies (Targeting)

These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns.

• Tracking conversions from our Google and Meta ads
• Building lookalike audiences for remarketing campaigns
• Limiting the number of times you see an advertisement
• Measuring click-through rates and cost per acquisition

2.4 Preference Cookies (Functionality)

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

• Remembering your preferred departure city or destination
• Storing your preferred contact method (phone, WhatsApp, email)
• Remembering currency or language preferences
• Storing whether you have already seen our promotional popups

3. Cookies We Use

The table below lists the specific cookies and similar technologies used on our website:

This table is not exhaustive. Additional cookies may be set by third-party services we integrate with. We review and update this list quarterly.

4. Managing Your Cookie Preferences

You have several options for controlling cookies:

4.1 Our Cookie Banner

When you first visit our website, a cookie banner appears at the bottom of the screen. You can:

• Accept All: Consent to all cookie types
• Decline: Reject non-essential cookies (essential cookies will still be active)

Your preference is stored for one year and can be changed at any time by clearing your browser cookies for keybusinessclass.com, which will cause the banner to reappear.

4.2 Browser Settings

All major web browsers allow you to control cookies through their settings:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

4.3 Third-Party Opt-Out Tools

You can opt out of targeted advertising from specific providers:

• Google Analytics Opt-Out Browser Add-on
• Meta Ad Preferences
• Digital Advertising Alliance Opt-Out
• Network Advertising Initiative Opt-Out

Please note that disabling cookies may affect the functionality of our website. Essential cookies cannot be disabled without impacting your ability to use core features such as quote forms.

5. Third-Party Services

We partner with trusted third-party services that may set cookies when you use our website:

5.1 Google

We use Google Analytics to understand website traffic and Google Ads for marketing. Google's privacy practices are governed by the Google Privacy Policy.

5.2 Meta (Facebook / Instagram)

We use Meta Pixel to measure ad conversions and build audiences for remarketing. Meta's practices are described in the Meta Privacy Policy.

5.3 WordPress & Elementor

Our website runs on WordPress with the Elementor page builder. These platforms set essential cookies for site functionality. See the WordPress Privacy Policy.

5.4 Cloudflare

We use Cloudflare for website security and performance. Cloudflare may set cookies to identify trusted traffic and prevent abuse. See the Cloudflare Privacy Policy.

6. Cookie Duration

Cookies can remain on your device for different periods:

• Session Cookies: Deleted when you close your browser. Used for essential functions like maintaining your login state during a browsing session
• Persistent Cookies: Remain for a set period (e.g., 24 hours to 2 years) or until manually deleted. Used for analytics, preferences, and marketing

You can delete cookies at any time through your browser settings. However, this will reset your preferences and may cause the cookie banner to reappear on your next visit.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, new partners, or legal requirements. When we make material changes, we will:

• Update the "Effective Date" at the top of this page
• Notify users via a website banner or email (for active subscribers)
• Reset cookie consent to allow users to review and reconfirm their preferences

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: